Adventurer, digital native, PR (fashion and luxury)
Digital Account Exectuive | Oct ‘13 – Present
Agency wide support with influencer seeding, blogger tacticals, graphic design, new business, short lead press and digital strategy across the fashion, hospitality and spirits divisions. Maintain relationships with influencers and industry movers on behalf of Mission.
Clients include: Arcadia Group, Belvedere Vodka, J.Crew, Montblanc, Peroni Nastro Azzurro, The ONE Group.
Community Manager (Freelance) | Apr ‘13 – Oct ‘13
Launched blogger seeding program, developed online editorial calendar, and curated community content on GusttoWorld.com.
Digital Strategist (Freelance) | Dec ‘12–Oct ‘13
Served as the social media and influencer strategist for agency clients.
Jennifer Zeuner Jewelry
Digital Strategist (Freelance) | Mar ‘12–Apr ’13
Produced campaigns (email and social). Successfully worked with marketing team to meet monthly goals.
Digital Assistant | Oct ‘11–Apr ‘13
Handle all digital mediums, inbound and outbound, in the form of press clippings, website maintenance, press kit design, logo design, branding, and digital strategy for agency clients adhering to a strict content schedule.
- Blogger Tacticals 90%
- Online & Short Lead Press 80%
- Print & Long Lead Press 60%
- Digital Brand Strategy 80%
- Social Media Management 70%
- Influencer Programming 80%